Our journey

Reimagining Travel Essentials

  • 2022

    Setbacks Comebacks

  • *

    Market

  • 2023

    prototypes

  • *

    HARDWARE UPDATES

  • 2024

    Ad Shoots + Promotion

  • launch

2022

The Pause and Restart

We were all set to launch our exciting travel lineup, with backpacks taking the spotlight, in mid-2020. But then the pandemic hit, putting everything on hold. Fast forward to mid-2022, as travel began to reopen, we handpicked our favorite products from the lineup: the Organizer+, WashKit+, and Para+ Pouch. Instead of going broad, we decided to perfect these designs, believing in quality over quantity.

*

Testing on the Go

Armed with our product samples, we hit the road to test them during our travels. It was an exhilarating time as we experimented with new recycled materials and hardware, and explored partnerships we had lined up. During this period, we made a strategic move, shifting our factory tie-up from China to Vietnam, which allowed us to make some crucial design tweaks before crafting the next prototype.

2023

Prototype Marathon

Prototypes, prototypes, and more prototypes. We identified key pain points and started building new designs with a more refined approach. We even redesigned some of the features we previously loved, leading to the creation of countless prototypes.

*

The Refinement Journey

Some ideas worked, others didn’t. We fine-tuned both bags, reducing the thickness of the paracord for greater flexibility. By the end of our journey, we had gone through a whopping 26 different designs and prototypes before finalizing the final designs!

2024

Ready for the Spotlight

With pre-production samples in hand, we dove into ad shoots to capture our products in action. Snapping photos in busy gyms, on Bali beaches, and backpacking through the streets of Vietnam and Bangkok. We also documented layovers in India, business trips to Washington, and travels in Hong Kong, watching sunsets from coffee shops on the pier. This approach highlighted the practicality and style of our products in both everyday adventures and professional settings. What they were originally designed for.

LAUNCH

After much debate and hustle, we decided to reach out directly to our customers to make this project a success. What better way than launching a crowdfunding campaign on Kickstarter? This approach has several perks: building a strong community, getting direct feedback, and creating a buzz. Plus, our early backers get a fantastic 30% off the MRP. So, stay tuned and sign up for notifications!